Yoshinoya was born in 1899 under the ingenuity of its founder, a Japanese, named Eikichi Matsuda. Our story begins at Nihonbashi, a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl). Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda's restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake and Yoshinoya had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya's original gyūdon, or Beef Bowl.
In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system.Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the most important brands in Japan and boasts of more than 1,000 outlets, making it one of the biggest fast-food chains in Japan. To date, there are more than 1200 outlets around the world, namely Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand and the Philippines. Century Pacific Group under its retail arm, Yoshinoya Century Pacific, Inc., entered into Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001. Currently, there are five (6 ) stores in Metro Manila: SM MEGAMALL, SM NORTH EDSA, SM MALL OF ASIA, SM MANILA, and GLORIETTA. To further strengthen its presence in the Quick Service Arena, Yoshinoya Century Pacific, Inc. forged partnership with Ihanat Foods Corporation led by its President/ General Manager, Mr. Timothy James G. Yang.
Yoshinoya is home to delicious modern Japanese comfort food, from fresh salads, delectable seafood, noodles and great selections of entrées on Japanese rice bowls. Since 2001, the Company with the vision to be the most preferred Japanese restaurant in the country has offered high quality food at affordable prices with exceptional friendly service to its patrons. From our vast array of delicious entree selections, our fresh salad ingredients to our sumptuous desserts, only the highest quality products are presented to our customers. Over the years Yoshinoya's menu changed to reflect today's consumer except for the Beef Bowl (Gyudon) which is Yoshinoya's specialty. It is the same product profile where Yoshinoya operates in other parts of the world. The core product is prepared using premium beef with the special beef stock over steaming bowl of white rice.
With Yoshinoya's persistence in satisfying customers in providing sumptuous authentic Japanese dishes, Yoshinoya new product offering includes: Maki Variants, Yoshi Chicken, Kani Salad and Yasai Itame. Watch out for more Upcoming Products.